11 ways eCommerce chatbots can boost sales & lead generation!

Plus, by remembering key customer details like address information, they increase the chance of customers returning for fast service. This allows the bot to seamlessly transfer the customer to a live agent if it can’t deal with the request. For retail and ecommerce brands, they can be used to achieve a number of end goals – let’s explore each of them in turn. Chatbots are growing in popularity across all industries, but one place where their growth really stands out is in ecommerce. The chatbot can register online complaints by asking about the incident details.

The fast fashion leader has been incorporating AI technology into various aspects of its business operations, including design, production, inventory management, and customer experience. IKEA uses AI to meet customers’ needs and boost their shopping experiences. Not only that, but chatbots are also becoming more advanced in their conversational abilities. A report by Juniper Research found that chatbots could help retailers save $439 billion annually by 2023. AI-powered tools might also create segments based on customers’ demographics, purchase history, and behavioral patterns.

Top 12 Use Cases & Examples of Retail Chatbots in 2023

The TMY.GRL eCommerce chatbot, from the iconic Tommy Hilfger fashion house, was one of the first conversational AI experiences on Facebook Messenger. During New York Fashion Week, fans could instantly shop the same styles seen by models metadialog.com walking the runway, which used to not be available for weeks or months. The Messenger bot also provided a look at the behind the scenes at the fashion show getting shoppers up close and personal with models like Gigi Hadid.

Many successful eCommerce brands use chatbots as an alternative to live chat agents. Advanced chatbot technology effectively asks customer service questions and immediately resolves customers’ issues. In the digital era, online shoppers expect immediate responses and 24/7 availability.

Three retail chatbot examples you can use

But with the help of Redis, which stores the example’s entire product inventory knowledge base, we create a pretty neat experience. Behind the CUI, different chatbot architectures are employed to solve different problem. A good way to understand what drives the specific architecture of each chatbot is to map a chatbot’s capabilities to the complexity of tasks it is trying to solve. Robot keeps soccer fans up to date with the latest news about the clubs, upcoming fixtures, real-time match updates and more.

• There are a number of ecommerce businesses that build a chatbot from scratch.
• Chatbots may be the one thing that brings the magic of shopping to the digital space.
• If the client requires anything more complex, they’ll transfer the chat to a human agent.
• To be able to offer the above benefits, chatbot technology is continually evolving.
• Messaging started to overtake social media back in 2015, and it has continued to grow since.
• Gosia manages Tidio’s in-house team of content creators, researchers, and outreachers.

Customer loyalty, also known as customer retention rate, is another metric that chatbots can improve. To build loyalty among existing customers, consider integrating instant chatbot, and always be in touch with your target audience, provide them with customer service and relevant product recommendations. Either way, I was heartened to learn that, in a recent survey, 71% of customers already expect brands to offer customer support messaging. Many customers like me want to be able to solve problems on their own through self-service instead of having to hop on a phone call — and that’s where chatbots can help. At the same time, ChatGPT and rival chatbots have garnered widespread attention due to their “potential to cause disruption in various sectors,” including fashion and retail more broadly.

Case Studies of Top Retailers

Thanks to chatbots, customer service can be heightened and profits can even increase. Plum, a money management company, stands out with their chatbot-exclusive service. This London-based fintech company implements AI technology to help users manage their personal finances. However, today more conversational AI tools allow even small businesses to build basic chat and voice bots, and this way start contact centre automation. With visual bot builders like ManyChat, Voiceflow or DialogStudio, it takes little to no coding skills to create a bot that will help reduce contact center load during seasonal sales.

With targeted questions, chatbots can outpace your customer service team. AI-powered eCommerce chatbots will increase the value of your eCommerce store and create brand awareness among your customers. There are hundreds of companies that are successfully using the best examples of chatbots to improve the shopping experience. These AI entities give instant answers to common questions and engage with customers. The best examples of chatbots remind visitors about unfinished orders and provide 24/7 support. They reduce the number of chat operators or remove the need for them.

#1: Chatbots Can Deliver Answers in Real-Time

Ecommerce bots use AI to be able to automatically answer simple questions from the user, automate conversations with customers, and send shopping cart reminders at optimal times. AI chatbots can easily personalize every interaction and respond to customer queries with personalized product recommendations. They can also use natural language processing to get better at analyzing customer responses to drive sales.

The bot provides one-on-one styling advice, the same way a stylist would. During the interaction, the bot asks questions about the type of fashion for the occasion, body types and skin tones to provide personalised suggestions for outfits from the Fashfed catalogue. The chatbot has been tailored according to the brand’s tonality and guidelines.

Where can you use ecommerce chatbots?

The first is the Sephora Reservation Assistant which helps customers make a booking at Sephora quickly. Since its launch, the chatbot has resulted in an 11 percent increase in conversions.The second chatbot is called Sephora Virtual Artist and is a big step in chatbot innovation. Virtual Artist is a shade matching bot that allows customers to try on different shades of lipstick by uploading a picture. Virtual Artist can also be used to find different shades of lipstick. 40% of U.S. teens use Kik, so it especially makes sense to launch your bot on their app if teens are a key buyer group. For example, the makeup company Sephora uses Kik for one of their chatbots.

A report by Salesforce found that 64% of consumers expect personalized offers from retailers, and 52% are likely to switch brands if they don’t receive personalized communications. AI allows retailers to create a seamless customer shopping experience across multiple online, mobile, and in-store channels. Artificial Intelligence (AI) has already made its presence felt in the retail and e-commerce industry and is poised to revolutionize the sector in the coming years. Now we’re ready to create a chatbot that uses the products’ data (stored in Redis) to inform conversations. OpenAI language models were not trained on your company’s specific data, or certainly not tuned for it.

The 30 Most Important Customer Engagement Metrics You Should Track in Retail

Each of these comes with product recommendations that the customer can shop for without leaving Kik. The experience aims to mimic the way the shopper might chat with their friends about products and advice. Sephora’s chatbot is not designed to deal with customer’s queries, but instead provides customers with other opportunities like the ability to book a makeover by simply clicking on ‘Book a Makeover’. Ecommerce brands have been reaping the benefits of chatbots for years now, and it’s not too late for players in the retail industry to do the same. Retail chatbots — powered by artificial intelligence (AI) — have the ability to transform how a company interacts with its customers, offering an enhanced online experience that was once impossible.

Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale. Chatbots are available 24/7, allowing them to service more customers whenever they need help. Bots can answer frequently asked questions, provide discount codes—and so much more.

Generates sales with story-telling

Such bots can recommend products, process orders, collect customer information, and more. If your target customers use Facebook Messenger, you should consider FB chatbot development. It allows connecting with potential customers, automating customer engagement and interactions.

• AI-powered chatbot improved the shopping experience beyond what a regular e-commerce site has to offer with conversational commerce.
• Customer service is one of the main chatbot retail use cases because this feature makes your service team available whenever the issue arises.
• These leading retailers have introduced chatbots to their online stores and applications.
• We have over 100+ templates for a wide variety of business use cases.
• Conversational commerce is the new trend in e-commerce that allows online business owners to develop a business around customers.
• The top messaging apps count more monthly users than social media networks do.

After a few rounds, the chatbot is able to make personalized clothing recommendations based on the style preferences. Zowie is an AI-powered customer service automation platform that equips teams with everything they need to delight customers. To see how your business can benefit from a retail chatbot like Zowie, book a demo today.